APPG for Professional Sales Focus Areas

The APPG will focus on three keys areas initially, drawing evidence via survey, call for personal experience and submission to APPG panel and written evidence.

The evidence gathering and meetings will be designed to reach a conclusion on change requirements and actions, in order to improve the sales profession, its recognition, its skills development, its interaction with buyers and procurement, and the impact the changes can have on the economy.

The areas for investigation currently stand as:

  1. The current recognition of sales as a profession, its skills development requirements, and requirements for wider recognition by academic institutions, individuals, businesses and associations.
  2. The relationship with procurement and professional buyers in organisations and seeking evidence to understand the platform used for interaction, examining if current interactions are price or value based. Based on findings making recommendations to changes and quantifying the impact to British GDP.
  3. Working to formulate trading and sales skills gaps and requirements for small and medium enterprises (SME), and building frameworks for support, in order to upskill, increase revenues, reduce the cost of sales.

For more detail please see the specific areas below on the work we are under taking with all parties and government, and how to engage in this program of change.