Ben Gaston, Toshiba Tec

“The APS logo is on the front page of every presentation we do. It gives us a platform to show we are part of a professional sales organisation. For the customer, it means they are dealing with a dependable partner. It’s an ethical standard backed up by an independent accreditation and it’s refreshing that the APS is moving towards chartered status. It’s been really well received by customers and it’s helped us position Toshiba in high regard. It’s a credible endorsement of what we’re saying. When you’re standing there as a sales person saying ‘trust me’, it allows the customer that extra bit of confidence in us.“

Ben Gaston, Toshiba Tec
Craig Spencer, Neopost

“The support we get from the APS is second to none. We advertise our partnership with the APS as an integral part of the ethics we stand for. The impact has been huge. It’s part and parcel of what we do. It’s become the way of life for us.”

“There are examples out there where it’s helping us financially, but that wasn’t the real motive [for our membership]. The real motive was about getting professional, putting a flag in the ground and saying: ‘This is what we stand for.’”

Craig Spencer, Neopost
Andrew McIntyre, Ideagen

“We thoroughly believe all the benefits we get from the APS, the partner events and the conferences, are making us better people in the job we do.

“In a closing meeting for a significant new business win where, as yet, I really don’t exist in that market, we were up against the biggest gorillas and we beat them. I did a whole presentation about ethical behaviour and brought out the APS logo to explain that Ideagen are corporate members of the APS, but most importantly we are accredited through exam conditions for ethics and best practice.”

“If sales exams are very difficult to pass, you have degree-level learning and then together, in the next 10 years, we’ve changed the sales world. I am very excited about the future. The APS is brilliant. Well done.”

Andrew McIntyre, Ideagen
Steve Elsham, Oracle

“I’ve been a member of the APS now since its inception. I’ve found that it’s certainly improved the quality of the business that I run. I think it’s been well recognised within my organisation that my business is one of the best run businesses globally, and I would put a lot of that down to the impact that I’ve been able to deliver as a result of some of the learnings I’ve got from the APS.

“I think any sales leaders should join the APS. For me it’s an investment both in your professional development but it’s also an investment into the profession that you’re a part of… If you go into it open-minded and prepared to commit both your time and your energy to it, you’ll reap more rewards than you invest in it.”

Steve Elsham, Oracle
Graham Davis, Royal Mail

“The Association of Professional Sales has galvanised people on the road to sales professionalism. They share my goal; I share their goal, which is to have chartered status for skilled, ethical sales people – just as you would for any other respected profession.

“The capability in the APS, the attitude in the APS, the willingness to share and learn and teach people and empower people has been remarkable. The APS really does represent sales. They’re doing a great job.”

Graham Davis, Royal Mail
Edward Fotheringham, Premier Inn

“The Association of Professional Sales promotes skills, learning and development across the sales industry and that fits perfectly with our culture in the sales team at Premier Inn. Your selling effort is only as good as your team and having a sales force which is motivated and engaged drives revenue. A motivated team also means we have more fun working together in what is an exciting and dynamic profession.

“We can also turn to the APS for advice and support. The Association has an exceptional network of senior sales leaders. APS events give you the opportunity to get together, share ideas and solve problems. This is such an important resource. If you are thinking about joining the Association of Professional Sales, I would say ‘jump in’. The knowledge you can gain and develop through your membership will benefit your team and your customers and this means, fundamentally, more money in your company’s pocket.”

Edward Fotheringham, Premier Inn