Ethics & Code

  • Defining with Profession the Code of Ethics
  • Open Source & Applicable
  • Customer Focused & Public Bench Marks

Professional Registration

  • Co-created with the profession
  • Public Register of Ethical Sales People


  • Defined by APS membership
  • Curriculum published and syllabus released
  • Exams established to support internal courses and assist in knowledge retention. Providing external recognition to development journey