Entries by June

Driving growth through customer value and powerful brands – supported by APS

22 November 2017: 6.00 – 8.00 pm GMT at Sheffield Business School, 7140 Stoddart Building, Sheffield Hallam University, Howard Street, Sheffield S1 1WBC :      Event Summary: This guest lecture includes a session by SBS academics and marketing experts Simon Kelly and Dr Paul Johnston, co-authors of ‘Value-ology’.  Join them as they discuss why customer value […]

Matching Your Message to the Moment – supported by APS

15th November 2017: 10.00 am – mid-day GMT at Amba Hotel Charing Cross, The Strand, London  WC2N 5HX :      Event summary:  At this event, Tim Riesterer, co-author of The Three Value Conversations, looks at what it takes to tell the most effective stories throughout the customer lifecycle. You’ll discover tested and proven messaging frameworks—supported by original academic […]