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How to sell successfully to senior executives

Monday, June 25, 2018: Phil Jones, the managing director…
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Time is your enemy: put the customer first and plan to win

May 25, 2018 “Plans are of little importance, but planning…
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Beware 'arms race' of handy tips that make sales look easy

March 6, 2018. Sales is crucial for any business and must…
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APS Insights: from sales plan to account plan

February 2, 2018 During our last APS Insight, we talked briefly…
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Comment: why sales needs a professional body

Why does sales need a professional body? Hasn’t the industry been getting along fine without one all these years? Sales people don’t need ethical standards or a string of letters after their name to do the job. So long as they carry on making their number everything’s fine, right? Wrong, says Ben Turner, the general manager of the Association of Professional Sales.
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Opinion: Donald Trump and the journey from salesman to statesman

November 23, 2016: Winning the US presidential election…
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Trump the Salesman

14 October 2016: To gauge the size of the image…
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Claire Edmunds: the answer to greater diversity is inclusiveness

The business case for diversity is increasingly understood…