25 June 2018: 11.30 am – 2.00 pm BST (EY, 1 More Place, London SE1 2AF) :

     Key takeaways: 

  • Understand what the current priorities and business landscape the CEO is operating within.
  • The importance of preparation, research and relevancy before you make an approach.
  • Demonstrating permission to play and baking in your long term value.

Target Audience:  APS Fellows and Advanced Members

Getting through the door and up the chain of command in organisations is becoming increasingly difficult.  Executives are opportunity and time focused.

Yet, many sales organisations continue to adopt out of date, generalised sales and marketing campaigns to them which fail to cut through or make an impact.

After five years as Managing Director of Brother UK, Phil Jones claims that around nine out of ten of all the B2B marketing content targeted at him simply doesn’t work.

The pressures and priorities of the business environment mean the messaging, targeting and personalisation of content to senior people needs to be better than ever.

In his session Phil will share details of the winning pattern Brother UK have developed to cut through noise, joining up sales targeting with powerful marketing messaging to increase your chances of hitting the Senior Exec Sweetspot.

Key takeaways:

  1. Understand what the current priorities and business landscape the CEO is operating within.
  2. The importance of preparation, research and relevancy before you make an approach.
  3. Demonstrating permission to play and baking in your long term value.

AGENDA

11:30 Coffee & Registration
12:00 APS Welcome & Introductions
12:10 Speaker Sessions, Q&A and peer led discussion
14:00 Close

About the presenter

Phil Jones is Managing Director of Brother UK, the UK arm of global technology manufacturer – Brother.  Joining the business in 1994 as a fax salesperson, he worked his way up the organisation to the then be appointed as its head in 2013.

Awarded an MBE in the June 2016 Birthday Honours List for Services to Business, he is a fellow of the IoD, the Association for Professional Sales and a Companion of the Chartered Management Institute.

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Phil Jones
Managing Director
Brother