13 September 2018: 9.00 – 11.30 am BST (Schlumberger Plc, Schlumberger House, 62 Buckingham Gate SW1E 6AJ) :

     Key takeaways: 

  • A clearer understanding of the sales enablement market.
  • Methods to track ROI from your technology investment.
  • A blueprint for ensuring your technology is customer, not internally focused.

Target Audience:  APS Fellows

Your sales department will be awash with platforms… current and emerging technologies that are designed to help you find people, learn about customers, market to them, close deals, track data and manage sales cycles. It’s a booming market with numerous offerings from Sales Enablement and Social Selling to CRM and Demand Generation and each technology promises powerful ROI.

But is technology helping sales spend more time in front of customers or conversely, is technology making B2B sales ever more internally focused?

In this session we’ll discuss good and bad examples of sales technology and share examples of where customers have used technology to effectively to deliver powerful ROI. In this session you will take away:

  • A clearer understanding of the sales enablement market.
  • Methods to track ROI from your technology investment.
  • A blueprint for ensuring your technology is customer, not internally focused.

AGENDA

9:00 Coffee & Registration
9:30 APS Welcome & Introductions
9:40 Speaker Sessions, Q&A and peer led discussion
11:30 Close

About the presenter:  James Ward – Client Share Managing Director
James’ background is in B2B buyer-supplier relationships and large enterprise sales and marketing. Now Managing Director at Client Share, he was previously a General Manager at Xerox Corp. for the Financial and Professional services sector. He’ll bring energy and a fresh perspective to sales technology, especially showing the view from your customer as to how sales technology impacts them, not just how it affects you.

Please note that if you are not a member of Association of Professional Sales and book a ticket, our members will take priority and, in event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, join the APS.

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James Ward
Managing Director
Client Share