13 November 2018: 9.00 – 10.00 am GMT :

     Key takeaways: 

  • Why the sales role changes in a digital environment.
  • Ways to effectively measure activities.
  • How to generate leads online.

Target audience:  all APS member levels

In order to sell, salespeople have to be in the same place as their customers. Increasingly, this is on the social web. Despite this, many salespeople are struggling to understand how to utilise the digital environment effectively in their role. Yet salespeople cannot afford to sit idly by as their prospects and customers go online. This presentation will support salespeople to become more effective in the digital world.

This session explains how the communication revolution has transformed the customer, and how this impacts on the world of selling. It provides anyone in business development with the information they require to start using the social web effectively, in order to generate leads and sell more.

During the webinar attendees will discover:

  • why the sales role changes in a digital environment
  • ways to effectively measure activities
  • how to generate leads online

About Grant Leboff:  Grant Leboff is one of the U.K’s leading Sales and Marketing experts.

A thought leader in his field, Leboff’s main focus is to address the massive changes that are taking place in a world that is constantly being introduced to new technologies and an evolving World Wide Web. He continually challenges Sales & Marketing conventions that become accepted wisdom, but don’t necessarily deliver results.

His fourth book, ‘Digital Selling’, debuted at #1 on the Amazon charts prior to being published in September 2016. This follows the success of Leboff’s previous titles.  Grant Leboff’s fifth book, ‘The Myths of Marketing’ will be published in January 2019.

Leboff is a regular contributor to many business magazines and newspapers.  Amongst others, he has been featured in the Daily Telegraph, The Independent, The Financial Times, The Daily Mirror and The Sun. He has appeared on BBC Radio on numerous occasions as well as being featured on a significant number of US radio networks.

Other Technical Details:
– We will be using GoToWebinar.
– You can join our session by using a Mac, PC or a mobile device.

Please note that if you are not a member of Association of Professional Sales and book a ticket, our members will take priority and, in event of reaching full capacity, you may be contacted closer to the event to cancel your booking. To ensure you are able to attend all events, join the APS.

The APS are committed to ensure we are fully compliant with GDPR regulation changes.  As a member of the APS, we provide options of segmenting the communication you receive into the topics which you are most interested in, to safeguard that the content we provide to you is useful and interesting. You can access your personal preferences upon registration, or opt-out of these member benefits, should you choose.

Grant Leboff
Digital Expert