National Sales Conference 2019 – double discount

Wednesday 20 March, 2019 Don’t miss an incredible early-bird offer for this year’s National Sales Conference 2019. The event is not until Thursday 28 November but if you book now you can get £200 off the full ticket price. This is a limited offer, only open until Friday 29 March,  so don’t miss out. On […]

APS wins government approval to award sales apprenticeships

Thursday, 14 March, 2019 The Association of Professional Sales (APS) has secured government backing to oversee the assessment of thousands of sales apprentices in a major endorsement of our expertise to administer approved qualifications and apprenticeships. The APS has become the first, and at present, the only organisation on the government’s official register of end-point […]

Edenhouse join the APS as corporate members

October 23 2018: The Association of Professional Sales is delighted to announce that it will be working in partnership with award-winning SAP consultancy, Edenhouse Solutions. Edenhouse supports businesses on their transformation journeys, re-imagining business processes, maximising SAP investments and embracing innovation to achieve digital excellence. The company shares APS’s values in promoting ethical sales, lifelong […]

durhamlane to launch sales apprenticeship

Thursday, 7 March, 2019 durhamlane, the sales acceleration consultancy, is launching a new apprenticeship focused on improving sales skills in partnership with the Association of Professional Sales (APS). Coinciding with National Apprenticeship Week, the new sales apprenticeship is aimed at both levy and non-levy paying organisations who are looking to develop the commercial capabilities of […]

Goals Don’t work!

2 February, 2019 When a man who has trekked to the North Pole tells you that goals don’t work it would be foolish not to listen. Enter Stuart Lotherington, a senior consultant who specialises in sales force effectiveness. Stuart has run teams of up to 250 salespeople in the UK and US. He has worked […]

Royal Mail’s Graham Davis heads APS executive board

4 March, 2019 Congratulations to Graham Davis, the former head of sales at Royal Mail, who has become the new chair of the Association of Professional Sales, executive board. Graham was Sales Director at Royal Mail for 12 years, responsible for an income target of £4.3bn, delivered through direct and indirect sales teams. He is […]

APS announces new advisory programme for sales leaders

4 March, 2019 The way your customers buy has changed dramatically over recent years and keeping pace can be tough. The digital revolution with its focus on big data and artificial intelligence is just one part of the shifting landscape, but even though customers’ expectations have moved on, salespeople are still integral to the B2B […]

APS hosts first Sales Apprenticeship Conference

28 February, 2019 The Association of Professional Sales (APS) is a leader in establishing sales apprenticeship programmes across all levels of the profession and has just held its first Sales Apprenticeship Conference to discuss the opportunities for apprentices and employers and share best practice. Sales is set to become one of the most popular subjects […]

APS backs new training programmes – see what’s on offer

26 February, 2019 Strategy to Revenue, the award-winning sales enablement consultancy, has teamed up with the Association of Professional Sales to launch eight sales training programmes designed to help organisations improve their selling power. Strategy to Revenue’s COO, Mark Savinson explains why APS accreditation is so important. Q: Can you explain what the programmes are […]

APS backs new training programmes to promote ethical, professional selling

26 February, 2019: The Association of Professional Sales (APS) and Strategy to Revenue, the award-winning sales enablement consultancy, have launched a series of sales and sales leadership training programmes for companies to improve their selling power by investing in the professional development and certification of their teams. Our partnership means companies will be investing in […]

APS and BMS Performance announce partnership to advance professional sales

January 8, 2019 The Association of Professional Sales (APS) and sales performance specialists, BMS Performance, are delighted to announce a new partnership to promote professional development and raise standards across the sales industry. The link-up expands the reach of the APS and recognises the quality of BMS Performance to help develop the skills and knowledge […]

Industry leading partnership between Royal Caribbean Cruises and the APS

January 3, 2019 In a cruise-industry first, Royal Caribbean Cruises Ltd (RCCL) and global sales leader, the Association of Professional Sales (APS), have formed a groundbreaking partnership to create an industry-leading sales training programme with the opportunity for all RCCL salespeople to achieve APS accreditation. Working with the APS, RCCL is pioneering a number of […]

Garmin wins APS award for ethical selling

December 13, 2018 The sales team at Garmin have become leaders in their industry for their approach to ethical selling. The GPS navigation and wearable technology company is the first in its sector to win the Investor in Sales award from the Association of Professional Sales (APS). The award is given by the APS when […]

The APS welcomes international team at De Montfort University

November 29, 2018 De Montfort University in Leicester has become the first university in the UK to join the Association of Professional Sales via corporate membership. It is under appreciated how much British universities and the wider education sector contribute to the British economy. According to Universities UK, international students bring in around £25bn to […]

Schlumberger wins prestigious APS sales award

November 28, 2018: Schlumberger, the world’s largest oilfield services company, has been honoured by the Association of Professional Sales (APS) for its commitment to ethical sales and professionalism. More than 75 members of the company’s UK sales team have passed the APS ethical assessment to gain professional, registered status, qualifying Schlumberger to receive the APS […]

The APS launches in Manchester and the North West

November 14, 2018 In a sign of the strategic importance of the North West to national and international business, the Association of Professional Sales (APS), the leading authority for salespeople, has staged its North West launch in Manchester. The event, to expand local business networks and hear from accomplished sales leaders, was hosted by telecoms […]

Royal Institution of Chartered Surveyors awarded sales accolade

November 26, 2018: Congratulations to the sales team at the Royal Institution of Chartered Surveyors (RICS) who have won the Association of Professional Sales (APS) prestigious Investor in Sales award. RICS have built their reputation on quality assurance and ethics and now, in partnership with the APS, are making that statement clear in the way […]

So you’re in sales? Time to get taken seriously

“… And what do you do for a living?” “I’m in sales.” “Oh, right. Got the gift-of-the-gab have ya?” For a salesperson there is no other comment more likely to provoke a desire to attack the speaker with a proverbial slap. It’s not just insulting, after all the hard work and learning we put into […]

New sales apprenticeships get government backing

November 8, 2018 In a major boost to the sales profession, the government has approved a new apprenticeship programme which promises to make the UK world-leaders in producing professional, qualified salespeople. Government backing for the new, level-4 apprenticeship for frontline sales executives, follows the committed work of the Association of Profession Sales, industry, training providers and […]

Training company collapse shows importance of quality control

October 16, 2018: The news that training provider 3aaa (Aspire Achieve Advance Limited) has ceased trading, putting hundreds of jobs and thousands of apprenticeships at risk, shows how important professional bodies are in ensuring quality and creating a safety net for learners, writes Ben Turner, co-CEO of the Association of Professional Sales (APS). With 3aaa […]

Oracle technology corporation wins key sales award

October 12, 2018: Oracle, the enterprise cloud computing company, has been recognised by the Association of Professional Sales (APS) for their impressive commitment to ethical selling. The sales team at Oracle in the UK have gained the distinguished, APS Investor in Sales award after passing our ethical sales assessment to achieve professional, registered status. More […]

Key partnership to build standards across sales and business alliances

Massachusetts, US, and London, UK: October 11, 2018 Two of the biggest global associations in sales and business alliances are pleased to announce a unique partnership to share knowledge and build standards across their professional communities. The new link between the Association of Professional Sales (APS) and the Association of Strategic Alliance Professionals (ASAP) will […]

SKF recognised for sales professionalism and ethics

October 8, 2018: The Association of Professional Sales (APS) has awarded industrial engineering company SKF its Investor in Sales award for their commitment to ethical sales and professionalism. Our prestigious Investor in Sales award is granted to companies when more than 50 per cent of their salesforce have passed the APS professional registration assessment. This […]

Professional sales revolution reaches new milestone

September 28, 2018, Hundreds of salespeople at some of Britain’s top companies have been accredited by the Association of Professional Sales (APS) after passing our ethical sales assessment to achieve professional, registered status. The sales teams come from a range of diverse businesses like Toshiba TEC, Royal Mail, Whitbread, RS Components and Oxford International Education […]

Ideagen wins prestigious award for ethical selling and customer satisfaction

September 27, 2018 UK software firm wins ‘Investor in Sales’ award for their commitment to ethical sales. Ideagen Plc (AIM:IDEA), the UK-based, leading global software development firm, has been awarded Investor in Sales status by the Association of Professional Sales (APS) for its investment in and dedication to ethical selling practices. Ben Turner, Co-CEO of […]

Ideagen CEO: ‘We want to stand for excellence in sales’

September 27, 2018 Ideagen the UK-based, global software development firm, has just been awarded prestigious Investor in Sales status by the Association of Professional Sales (APS) Here, Ideagen’s CEO, Ben Dorks explains how their relationship with the APS has made all the difference to their business. APS: What effect has working with the Association of […]

RS Components wins sales ethics accolade

September 6, 2018: The Association of Professional Sales is delighted to congratulate RS Components for being the first in their industry to be awarded our prestigious Investor in Sales award. RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), a global multi-channel distributor, received the special award after more than 80 of their sales […]

Seller beware – a senior buyer explains how to seal the deal

Friday, July 27, 2018: When it comes to selling, important qualities make all the difference but, as veteran buyer James Wakeford explains, collaboration, honesty, integrity, authenticity and personality are just the start. If you sell for a living, you’ll want to read this. James Wakeford has spent 20 years in the buying business, in both […]

The APS forges partnership with global experts in digital selling

July 20, 2018 The Association of Professional Sales (APS) is pleased to announce a new partnership with international experts in digital selling. The Global Association of Inside Sales Professionals (AA-ISP) will help APS members build expertise and skills in this fast-growing area of sales which is crucial for modern business development. Inside Sales is focused on […]

Your reputation is key to future sales – don’t leave it to the rear view mirror

Friday, July 20, 2018 A salesperson’s reputation for being great to do business with is generally something customers glimpse in a rear view mirror. It’s the impression they have of you, after the transaction has taken place. But Andrew Hough, the CEO of the Association of Professional Sales (APS), offers a solution to give customers […]