New sales apprenticeships get government backing

November 8, 2018 In a major boost to the sales profession, the government has approved a new apprenticeship programme which promises to make the UK world-leaders in producing professional, qualified salespeople. Government backing for the new, level-4 apprenticeship for frontline sales executives, follows the committed work of the Association of Profession Sales, industry, training providers and […]

Training company collapse shows importance of quality control

October 16, 2018: The news that training provider 3aaa (Aspire Achieve Advance Limited) has ceased trading, putting hundreds of jobs and thousands of apprenticeships at risk, shows how important professional bodies are in ensuring quality and creating a safety net for learners, writes Ben Turner, co-CEO of the Association of Professional Sales (APS). With 3aaa […]

Oracle technology corporation wins key sales award

October 12, 2018: Oracle, the enterprise cloud computing company, has been recognised by the Association of Professional Sales (APS) for their impressive commitment to ethical selling. The sales team at Oracle in the UK have gained the distinguished, APS Investor in Sales award after passing our ethical sales assessment to achieve professional, registered status. More […]

Key partnership to build standards across sales and business alliances

Massachusetts, US, and London, UK: October 11, 2018 Two of the biggest global associations in sales and business alliances are pleased to announce a unique partnership to share knowledge and build standards across their professional communities. The new link between the Association of Professional Sales (APS) and the Association of Strategic Alliance Professionals (ASAP) will […]

SKF recognised for sales professionalism and ethics

October 8, 2018: The Association of Professional Sales (APS) has awarded industrial engineering company SKF its Investor in Sales award for their commitment to ethical sales and professionalism. Our prestigious Investor in Sales award is granted to companies when more than 50 per cent of their salesforce have passed the APS professional registration assessment. This […]

Professional sales revolution reaches new milestone

September 28, 2018, Hundreds of salespeople at some of Britain’s top companies have been accredited by the Association of Professional Sales (APS) after passing our ethical sales assessment to achieve professional, registered status. The sales teams come from a range of diverse businesses like Toshiba TEC, Royal Mail, Whitbread, RS Components and Oxford International Education […]

Ideagen wins prestigious award for ethical selling and customer satisfaction

September 27, 2018 UK software firm wins ‘Investor in Sales’ award for their commitment to ethical sales. Ideagen Plc (AIM:IDEA), the UK-based, leading global software development firm, has been awarded Investor in Sales status by the Association of Professional Sales (APS) for its investment in and dedication to ethical selling practices. Ben Turner, Co-CEO of […]

Ideagen CEO: ‘We want to stand for excellence in sales’

September 27, 2018 Ideagen the UK-based, global software development firm, has just been awarded prestigious Investor in Sales status by the Association of Professional Sales (APS) Here, Ideagen’s CEO, Ben Dorks explains how their relationship with the APS has made all the difference to their business. APS: What effect has working with the Association of […]

RS Components wins sales ethics accolade

September 6, 2018: The Association of Professional Sales is delighted to congratulate RS Components for being the first in their industry to be awarded our prestigious Investor in Sales award. RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), a global multi-channel distributor, received the special award after more than 80 of their sales […]

Seller beware – a senior buyer explains how to seal the deal

Friday, July 27, 2018: When it comes to selling, important qualities make all the difference but, as veteran buyer James Wakeford explains, collaboration, honesty, integrity, authenticity and personality are just the start. If you sell for a living, you’ll want to read this. James Wakeford has spent 20 years in the buying business, in both […]

The APS forges partnership with global experts in digital selling

July 20, 2018 The Association of Professional Sales (APS) is pleased to announce a new partnership with international experts in digital selling. The Global Association of Inside Sales Professionals (AA-ISP) will help APS members build expertise and skills in this fast-growing area of sales which is crucial for modern business development. Inside Sales is focused on […]

Your reputation is key to future sales – don’t leave it to the rear view mirror

Friday, July 20, 2018 A salesperson’s reputation for being great to do business with is generally something customers glimpse in a rear view mirror. It’s the impression they have of you, after the transaction has taken place. But Andrew Hough, the CEO of the Association of Professional Sales (APS), offers a solution to give customers […]

A-Z of top companies join APS sales revolution

Monday, July 9, 2018 Our campaign to revolutionise the sales industry is gathering pace with a broad range of first-class companies joining the Association of Professional Sales (APS). Thanks to a series of well-supported initiatives and an impressive network of sales leaders, we are helping to develop a skilled, diverse, and ethical sales force that […]

Growing list of APS supporters across the sales industry

Monday, July 9, 2018 See below for a list of companies represented across the membership of the Association of Professional Sales (APS). Some of our members may be relatively new to sales, looking to develop their careers, skills and sales education with the APS. Others who work at the companies listed below are well-established senior, […]

The APS supports Pride in campaign for sales diversity

Tuesday, July 3, 2018 The Association of Professional Sales (APS) is pleased to support the Pride movement as we campaign for a diverse sales force building standards, trust and education across the sales industry. The APS believes that sales as a vocation should be open to all, allowing us to celebrate who we are and […]

How to sell successfully to senior executives

Monday, June 25, 2018: Phil Jones, the managing director of Brother UK has never forgotten his roots. He built his career in selling – “I earned my  spurs on the streets of London” – but now, as the boss, people are selling to him which makes him perfectly placed to say what works and more often, […]

MPs and sales leaders discuss next steps to develop profession

Monday, June 11, 2018: There has been more important progress in developing the future of the UK’s sales industry at the second meeting of the All Party Parliamentary Group (APPG) on Sales. The cross-party group of MPs was joined by members of the Association of Professional Sales (APS) to set out the group’s objectives. The parliamentary […]

APS conference focuses on Sales Enablement

Thursday, June 7, 2018: Sales enablement and development are assuming an ever more central role in the smooth running of most sales organisations. In response, the Association of Professional Sales (APS) has brought together a new professional community to seek out best practice on this vital business function. But what is sales enablement? The speakers […]

APS conference: vulnerability and strength in leadership

Thursday 7 June 2018: A single buzzword emerged from the Association of Professional Sales’s conference on leadership today, and the word was vulnerability. In an inspiring event, the importance of admitting ignorance or failure and learning from one’s mistakes cropped up repeatedly as the hallmarks of an effective manager. Valerie Risk and Rishi Rout of […]

Time is your enemy: put the customer first and plan to win

May 25, 2018 “Plans are of little importance, but planning is essential” – Winston Churchill It sounds obvious, but too few sales leaders make the time to reflect, research and plan. In sales, it’s not enough to say work smart, not hard; you need to do both, but slogging away without a focused, rational approach won’t […]

In pictures: APS women in sales forum

May 16, 2018 The Association of Professional Sales (APS) women in sales forum – held last night in London – welcomed both women and men saying the aim was to be “inclusive without being exclusive.” Speakers included Julie Holmes, a 20-year sales and marketing veteran, and branding expert Jennifer Holloway who gave networking tips on […]

APS women in sales forum receives enthusiastic welcome

May 16, 2018 The first women in sales forum hosted by the Association of Professional Sales (APS) has received rave reviews. The buzz on social media and in the room afterwards applauded the “empowering event” which was praised for offering practical support and inspirational advice for women across the industry. The meeting last night in […]

Open to all – the APS steps up its diversity campaign

May 14, 2018 This week the Association of Professional Sales (APS) is hosting a special forum to support and encourage women in sales. The event tomorrow evening, staged by our inclusion and diversity working group, is part of our wider campaign for a broad-based sales force. Our research shows that organisations which reflect the diversity […]

In pictures: MPs meet sales leaders at Parliament

April 24, 2018 The Business Secretary Greg Clark MP has invited sales leaders to be involved in the government’s industrial and business strategy. Mr Clark was speaking at the first meeting of the All Party Parliamentary Group on Sales. MPs keen to see business success after Brexit joined the meeting and were addressed by Andrew […]

Business Secretary welcomes sales leaders to Westminster

April 24, 2018: Sales leaders from the Association of Professional Sales (APS) have been welcomed at Parliament by the Business Secretary who spoke passionately about the sales profession and invited them to contribute to the government’s strategy on the future of British business and industry. Greg Clark MP was speaking at the inaugural meeting of the […]

Sales leaders prepare to meet MPs at Westminster

April 20, 2018: Sales leaders and MPs are meeting at Westminster next week to herald the first cross-party group on sales. The All Party Parliamentary Group is being established by Stephen Kerr MP, a Fellow of the Association of Professional Sales (APS). Its first meeting will be held in Parliament on Tuesday, April 24. Post […]

Against the odds: how being a member of the APS helped me win

April 12, 2018: In a world of fierce, competitive selling, showing you are an accredited member of the Association of Professional Sales (APS) and a trusted, ethical salesperson can make all the difference – and even get the deal done. That is what happened to Andrew McIntyre an advanced member of the APS when he […]

New APS partnership in Asia

March 28, 2018: The Association of Professional Sales (APS) is pleased to announce it is working with a leading sales academy to deliver qualifications for sales professionals across the Asia Pacific region. Our new partnership with the Asia Pacific Sales and Marketing Academy (APAC SMA) follows this month’s launch of the APS in Singapore. The […]

From a fear of flying to wing walking – the sales revolution at Royal Mail

March 23, 2018: Search Google for Sales Transformation and in less than half a second you get 213 million results. Sales transformation could be one of the most over-used and least-understood phrases in business but for Royal Mail, transformation was not a luxury, it was business survival. At the start of 2006, Royal Mail’s 350-year […]

Congratulations to our MD on her new leadership role in sales

March 16, 2018 Our Group Managing Director, Denise Bryant, is moving on to a new role with the communications and technology firm Mitel, but we are delighted to say she is staying with the Association of Professional Sales (APS) in a senior capacity. Denise joined the APS as Managing Director with more than 30 years […]