Announcing the launch of APS Africa

Thursday, 27 June, 2019:

We are delighted to announce the arrival of the Association of Professional Sales (APS) in Africa with our launch in Dakar, Senegal.

Countries across Africa are enjoying a new age of business development, and this is a perfect time for the APS to build a strong, supportive network of sales professionals across the continent. Business leaders, dedicated to advancing and promoting the importance of the sales profession across the region, will empower our members to develop the highest standards of sales skills, knowledge and ethics.

The launch, led by Gilles Acogny, President APS Africa, was welcomed by the UK Ambassador to Senegal and an audience of around 70 sales leaders and sales professions from across the country.

The launch of the APS in Africa follows our launch in Asia in March last year, part of our mission to build a network of dedicated sales professionals across the globe who can build alliances, work together, share ideas and solve challenges.

Gilles Acogny said: “We are delighted that the launch of APS Africa was such a great success. Thanks to everyone who joined us to discuss ideas and offer their support to build a strong, friendly, sales-focused community fit for a new generation of business development.

“It’s clear, from the contributions made by business people who joined us in Dakar, that there is a real demand for an independent sales organisation to promote ethical, professional selling across the continent. Countries throughout Africa have so much business potential, with entrepreneurs and companies forging ahead with plans, products and partnerships.

“Of course no business can succeed without selling, so the APS has a vital role to help build a skilled sales profession with a close network of like-minded business people who can share ideas and face challenges together. We are so excited to be building a professional network in Africa that can lead the campaign for sales ethics, development and education.”

Ben Turner, APS Co-CEO who attended the launch said: “The passion for sales, best practice in Africa is there to see and Senegal will lead the way becoming the hub of sales professionalism in the region. We are delighted that individuals will be able to join their local sales professional body with the ability to go on and take sales qualifications and accreditations.”

George Hodgson, the UK Ambassador to Senegal said he was excited by the launch of the APS in the region as the UK looks to become the largest investor in country.

Speakers included Gilles Acogny with a presentation of APS Africa’s first member Makha SY, a partner at global consultants, EY. This was followed by more people joining on the day and taking the opportunity to debate and share ideas among the network of  delegates.

Our thanks to the APS Africa team of Alioune Guèye , Thiaba Camara Sy, Valérie Renard, Marem Kante, Emmanuel Delvaux and Gilles Acogny.

APS Africa launch:
Wednesday 19 June, 2019  at the Hôtel Terrou-Bi, Dakar, Senegal, 18:00-21:30

About the APS:
The Association of Professional Sales is the leading authority for salespeople, a not-for-profit organisation reinvesting in the sales profession to build standards, trust and education. The APS is engaged with MPs to promote ethical, professional selling across UK businesses and has worked with the government, business leaders and academics to establish sales apprenticeships up to degree and master’s level. We are building a global network of sales leaders with divisions in Asia and Africa, while in the UK we are also campaigning for chartered status to give skilled, ethical salespeople the same recognition as other professions like accountants, architects, and engineers.

Click here to see the benefits of joining the APS.

Click here to see what APS members say about the Association.