Key partnership to build standards across sales and business alliances

Massachusetts, US, and London, UK: October 11, 2018

Two of the biggest global associations in sales and business alliances are pleased to announce a unique partnership to share knowledge and build standards across their professional communities.

The new link between the Association of Professional Sales (APS) and the Association of Strategic Alliance Professionals (ASAP) will help both communities to develop the knowledge and skills to work with companies where business alliances, management and sales need to operate together.

Our innovative partnership means members from both our associations will be able to learn from the best in the business to negotiate, plan, sell and implement successful business relationships.

Both the APS and ASAP are not-for-profit organisations with their own programmes of professional certification designed to build skills across their industry.

APS CEO, Andrew Hough, said: “We are delighted to have forged this partnership with The Association of Strategic Alliance Professionals.

“A thorough knowledge of how businesses work together is vital for salespeople who are often selling into complex markets. Our partnership with the ASAP will help sales professionals understand the discipline of alliance management.

“These days sellers need to have a clear understanding of the organisations they are doing business with. It’s no good just knowing about your own products, you must get to grips with many different dimensions of how a business operates and how it works with its own partners and what effect that has on your ability to sell to that market.

“The Association of Professional Sales cares about all skills that widen a seller’s business acumen and our new partnership promises to help our members become more rounded, expert sellers. This is good for us, for them, and for their businesses,  particularly as Britain steps out into a new post-Brexit world.”

Mike Leonetti, president and CEO of ASAP said: “APS and ASAP have formed a partnership to provide value to both our respective communities.

“Our aim is to ensure that when dealing with alliances and collaborations in a sell-with and sell-through mode, our respective members can draw on our mutual skills to build business partnerships and strong sales relationships with their customers.

“Together we are better placed to develop a shared mindset and behaviour to get the best outcome for all concerned. It is about leveraging the best from the world of alliances and sales to achieve the best result.”

About the ASAP
Founded in 1998, ASAP is the leading global professional association dedicated to negotiating, planning and executing alliances and other collaborative business relationships. The ASAP headquarters is in Canton Massachusetts, but membership stretches out from the US to more than 35 countries and includes a cross-section of industries, from technology, biopharmaceuticals, finance and insurance, to retail and consumer services.

About the APS
The Association of Professional Sales is the leading authority for salespeople. We are a not-for-profit organisation, reinvesting in our profession to build standards, trust and education.

Click here to join us.

Click here to see what our members say about us.