APS backs new training programmes to promote ethical, professional selling

26 February, 2019:

The Association of Professional Sales (APS) and Strategy to Revenue, the award-winning sales enablement consultancy, have launched a series of sales and sales leadership training programmes for companies to improve their selling power by investing in the professional development and certification of their teams.

Our partnership means companies will be investing in sales enablement training that is independently checked and approved by the APS. In turn, sales leaders and their teams will gain a comprehensive training in the fundamentals of sales and sales management.

The sales training programmes are suitable for any size organisations and are a proven way to build better sales results. Successful delegates will earn a Level-4 award designed for frontline sales executives. Level 4 is equivalent to passing the first year of a Bachelor’s degree course and is certified by the Association of Professional Sales.

Delegates who pass the programme will also receive a year’s membership of the Association of Professional Sales. Each programme also includes access to SKILLbuild®, Strategy to Revenue’s award-winning sales training platform.

Andy Hough, APS Co-CEO, said: “Strategy to Revenue’s success in driving improved sales outcomes for organisations of all sizes is well documented. These training programmes bring high-end consultancy at an affordable price point for any sales leaders that recognise the need for training but may have historically been put-off by the cost.”

The programmes include online learning to build a clear understanding of professional sales practices and workshops to bring challenges to life. Each element is designed to make sure a salesperson puts best practice at the heart of their daily routine.

Mark Savinson, Chief Executive Officer, Strategy to Revenue commented: “We whole-heartedly support the APS drive to achieve chartered status for the sales profession. A fundamental component of that is creating an industry standard.

“We are delighted that we’re able to apply our experience of driving sales best practice and improvement within some of the world’s best-known sales organisations to achieve this. Our core training programmes distil our decades of sales enablement into eight essential programmes to help organisations of any size build best practice and unleash the full potential of their sales team.”

Click here to read Mark Savinson’s Q&A explaining why APS accreditation is so important to their sales training programmes.

The core training programmes cover the following areas: Success in Sales Management, Excellence in Sales Leader Coaching, Success in Account Management, Success in Selling to C-Level and Senior Executives, Success in Key Account Management, Success in Telephone Selling, Success in Winning New Business, Success in Selling Via Channel Partners.

More information is available on the Strategy to Revenue Sales and Sales Leadership Training page.

About Strategy to Revenue
Strategy to Revenue is an award-winning sales enablement consultancy with offices in Europe and the USA. We work with organizations to unleash the full potential of sales teams, significantly improving their commercial performance, transforming their businesses and accelerating the time it takes to turn their strategy to revenue. Clients include DHL, Refinitiv, Thomson Reuters, HPE, Motorola and SAP.

About the APS
The Association of Professional Sales is the leading authority for salespeople, a not-for-profit organisation reinvesting in the sales profession to build standards, trust and education. The APS is engaged with MPs to promote ethical, professional selling across UK businesses and has worked with the government, business leaders and academics to establish sales apprenticeships up to degree and master’s level. We are also campaigning for chartered status to give skilled, ethical salespeople the same recognition as other professions like accountants, architects, and engineers.