APS celebrates another milestone – apprenticeships for sales executives

December 6, 2017: We’re celebrating a new milestone at the Association of Professional Sales (APS) – apprenticeships for frontline sales executives.

You may know we’ve already won government approval for the first, degree-level apprenticeships. Now this has been backed up with an agreement about the standards needed for a post-A Level qualification for everyone at the sharp end of sales.

As part of our campaign for excellence in the sales industry, the APS wants salespeople to be as well-qualified and as respected as accountants, lawyers and other professions and this takes us a step closer.

“There is a lot of sales training out there, some of it very good, but at the other end of the spectrum it is far from excellent and can be a poor investment by employers,” commented APS general manger, Ben Turner.

“At the APS, we want our profession to have independent, recognised, national standards, funded by business through the apprenticeship levy and respected inside and outside our industry. This latest news means we have cleared another hurdle to make this happen for salespeople on the frontline,”  Turner explained.

As more people take the courses that lead to these important qualifications, a virtuous circle will be set up. The APS’s record as a regulator will help to convince the Privy Council that we should be recognised by statute as the chartered professional body of the sales industry.

By degrees, the public will become aware that things have changed. And who knows? Maybe one day no-one will smile when salespeople are mentioned in same breath as teachers and accountants.

See Ben Turner’s article about our campaign for Level-4 sales apprenticeships: the long road back from mis-selling scandals