APS launches sales qualifications to set benchmark for sales industry

Office training session

Office training session

February 6, 2017: The Association of Professional Sales has launched a full suite of sales qualifications to represent the skills of sales people at every stage of their career.

The qualifications have been developed to the highest standards to reflect the latest thinking in sales learning and development.

They offer unique flexibility to the learner and their employer, as they can be delivered either by Higher Education Institutions, sales training colleges or internally by corporate in-house learning teams and sales academies.

The APS has put in place a rigorous quality assurance system based on a sampling model to ensure that, whatever the setting, the qualifications are delivered to the same exacting standards.

They offer the ethical salesperson a way of demonstrating their commitment to excellence and lifelong learning. The APS hopes that they will become an industry benchmark, a quality mark inspiring confidence in customers.

A new benchmark for the sales industry

The qualifications have been mapped to the latest national standards for sales from the Department of Business, Energy & Industrial Strategy. They have been approved by the APS’s independent academic board.

The curricula also reflect the latest feedback from APS members, and up-to-the-minute research carried out by the independent Trailblazer group which is working with government to offer the UK’s first degree-level Apprenticeship in B2B sales.

Different qualifications will be pitched at levels 3 to 6 – that is, educational levels (mapped against the previous Qualification Credit Framework) will start at the equivalent of A Level and go up to the equivalent of a postgraduate degree – to suit anyone from a junior sales recruit to CEO.

“These qualifications encompass everything the APS stands for in ethics, excellence and lifelong learning,” said Ben Turner, the general manager of the APS.

“The APS is working towards Chartered status* as the professional body for all sales people. This suite of qualifications is the next stage in this quest.

“We are putting in place the means for sales people to demonstrate that they are professional people who are learning, and being assessed and rewarded for that learning, to the highest possible standards.”

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* This month the APS has engaged Francis Ingham, the director general of the Public Relations and Communications Association, as a consultant to advise us through the process of applying to the Privy Council for the right to incorporate under Royal Charter.

Read more here.