durhamlane to launch sales apprenticeship

durhamlane founders (L) Lee Durham and (R) Richard Lane

Thursday, 7 March, 2019

durhamlane, the sales acceleration consultancy, is launching a new apprenticeship focused on improving sales skills in partnership with the Association of Professional Sales (APS).

Coinciding with National Apprenticeship Week, the new sales apprenticeship is aimed at both levy and non-levy paying organisations who are looking to develop the commercial capabilities of their colleagues.

The sales apprenticeship will consist of a blended training and coaching programme which can be delivered remotely over 18 months.

Organisations with a wage bill of more than £3 million can use their apprenticeship levy to put colleagues of all ages and levels through durhamlane’s comprehensive sales apprenticeships. Moreover, organisations with a wage bill of less than £3 million are eligible for up to 95% funding towards the new sales apprenticeships.

“Our founding mission was to raise the bar of the sales profession,” said Richard Lane, Co-Founder & Managing Partner of durhamlane. “As we continue to go from strength to strength, we’re delighted to see the mission become a reality and provide organisations with a cost-effective yet comprehensive option to provide a funded qualification to upskill the commercial capabilities of both sales and non-sales people.”

“durhamlane has proven their ability to help across the organisation to sell at a higher level,” said Ben Turner, Co-CEO of the Association of Professional Sales (APS). “Their down-to-earth, practical and personalised coaching approach is designed to enable people to sell, learn and earn at the same time. By partnering with the APS to deliver the Sales Apprenticeship, durhamlane are demonstrating their commitment to Sales Excellence.”

The announcement follows news of durhamlane’s record growth in 2018, job creation and international expansion plans.

About durhamlane:
durhamlane helps people and organisations increase their sales profits and revenues in a sustainable way aiming to raise the bar of the sales profession to make it a vocation to be proud of. Employee experience is key to durhamlane’s success where they have developed their one team, one approach culture. Their clients include: PwC, Deloitte, InsideSales.com and HappyorNot Ltd.
Click to watch video: Introducing durhamlane

About the APS:
The Association of Professional Sales is the leading authority for salespeople, a not-for-profit organisation reinvesting in the sales profession to build standards, trust and education. The APS is engaged with MPs to promote ethical, professional selling across UK businesses and has worked with the government, business leaders and academics to establish sales apprenticeships up to degree and master’s level. We are also campaigning for chartered status to give skilled, ethical salespeople the same recognition as other professions like accountants, architects, and engineers.

Click here to see the benefits of joining the APS.

Click here to see what APS members say about the Association.