Global biscuit company wins award for ethical selling

APS presents the Investor in Sales award to pladis. (From left to right) Scott Snell, vice president, customer sales: Graham Smith APS; Matt Blake, head of field sales and sales capability at pladis

11 September 2019:

Congratulations to the sales team at pladis – the global biscuit and snacks company – who have just gained our Investor in Sales award, demonstrating their commitment to their customers and to ethical selling.

pladis, best known in the UK for brands like McVities, Jacob’s and Carr’s, have become the first in their sector to take our professional registration exam and to win the prestigious APS award.

For a sales team to be granted Investor in Sales status, more than 50 percent need to pass the exacting assessment. So far 107 salespeople at pladis have passed the exam, an impressive 75% of their total UK sales force.

This commitment highlights pladis professional development of their sales staff who are focused on building their skills, knowledge and behaviour to forge trusting, sustainable relationships with their customers.

Graham Smith, APS head of corporate success said: “We are delighted for pladis and congratulate their hardworking sales and management team on the accolade. The APS is confident that the company’s commitment to skilled, ethical sales will pay dividends for both their business and their customers.

Regardless of the industry sector, customers expect to be working with professional salespeople and it’s great to have pladis as the first, fast-moving consumer goods company (FMCG) to take home the Investor in Sales award.”

Scott Snell, vice president, customer (sales) at pladis UK&I also paid tribute to his colleagues: “I’m immensely proud of the team and the collective achievement of being recognised as the first FMCG to be awarded by the APS.

“Through investment in the growth and development of our colleagues, such as the APS accreditation, our ambition is to deliver a world-class customer experience, giving our seasoned sales team the top qualifications and credibility to build long-lasting and impactful relationships with our customers.”

About APS professional registration
During the APS professional registration assessment, each candidate is asked 40 questions about ethical, selling dilemmas. The questions relate to the anti-bribery act and common work-based scenarios that a seller might have faced in the past or could do in their future sales career. The test assesses a candidate’s ability to do the right thing for their customers and act in a consistent and ethical manner.

The test questions were formulated in partnership with university academics and the founding sales leaders of the APS to ensure relevance and rigour. This is not a ‘tick-box’ compliance exercise; candidates need to score at least 65% to pass.

Click here to view the APS professional register: (

About the APS:
The Association of Professional Sales is the leading authority for salespeople, a not-for-profit organisation reinvesting in the sales profession to build standards, trust and education. The APS is engaged with MPs to promote ethical, professional selling across UK businesses and has worked with the government, business leaders and academics to establish sales apprenticeships up to degree and master’s level. We are also campaigning for chartered status to give skilled, ethical salespeople the same recognition as other professions like accountants, architects, and engineers.

Click here to see the benefits of joining the APS.

Click here to see what APS members say about the Association.

About pladis
pladis formed in 2016, as stewards of more than 300 years of family baking and confectionary names. The company’s brands are amongst the most recognisable around the globe. McVitie’s is sold worldwide. Ulker is the leading biscuits and confectionery brand in Turkey and the Middle East. Other successful names include: BN, Godiva, Carr’s, Verkade, Flipz, Jacob’s and Go Ahead! The company is also increasing production, expanding into new markets and developing new recipes to suit consumer tastes.

Within two years of forming pladis, it had become one of the fastest-growing companies in the sector, with annual revenues in 2017 of £3.5bn.

pladis has a global workforce of 17,000 people and is located in 13 countries across Europe, the Middle East, Africa, the United States and Asia Pacific.