New drive for sales qualifications as the APS gains Ofqual approval

Friday, 28 June 2019:

The campaign by the Association of Professional Sales (APS) to develop a new generation of skilled, ethical salespeople has received a major boost from the government.

The APS has been acknowledged by the exams watchdog, Ofqual, as a recognised Awarding Organisation (AO) for granting and regulating sales apprenticeships and qualifications. Ofqual’s backing acknowledges the quality of the APS as an Awarding Organisation and gives important value and national recognition to salespeople who gain APS qualifications.

The news means that the APS now has all the necessary requirements to deliver end-point assessments for sales apprenticeships.

Ben Turner, Co-CEO of the APS, who has led our campaign to develop and deliver sales apprenticeships said: “We are very proud to be recognised by Ofqual which demonstrates that our administration of sales qualifications is government-approved and robust.

“Since the APS began its campaign to revolutionise the sales industry, by focusing on ethics, skills and education, we structured our organisation as a regulated, awarding body because we knew it was not only good for our clients, but the right thing to do for the sales profession, so we are delighted to have received official government recognition.

“Ofqual’s backing could not have been achieved without a dedicated team at the APS, but I would particularly like to highlight the expertise of my colleague Andy Wilson whose proficiency and diligence achieved our official approval in just six months.

“The APS is now clearly the leading professional body for those who work in sales, we deliver sales qualifications to some of the world’s largest companies, across their global sales operations. The APS led the trailblazer team with industry experts and academics to establish levy-funded sales apprenticeships across England and we work with the finest sales training providers to get more salespeople recognised and rewarded for their commitment to ethics and sales excellence.

“The UK will quickly become the nation with the most qualified sales professionals and thanks to the work we are doing with the All-Party Parliamentary Group for Professional Sales, we are representing the aspirations of our members to have sales recognised as profession. This is a significant and exciting time for anyone working in sales.”

About Ofqual:
The Office of Qualifications and Examinations Regulation (Ofqual) is a non-ministerial government department that regulates qualifications, exams and tests in England. Ofqual is often referred to as the exams watchdog.

About the APS:
The Association of Professional Sales is the leading authority for salespeople, a not-for-profit organisation reinvesting in the sales profession to build standards, trust and education. The APS is engaged with MPs to promote ethical, professional selling across UK businesses and has worked with the government, business leaders and academics to establish sales apprenticeships up to degree and master’s level. We are also campaigning for chartered status to give skilled, ethical salespeople the same recognition as other professions like accountants, architects, and engineers.

Click here to see the benefits of joining the APS.

Click here to see what APS members say about the Association.