New international partnership builds sales expertise

Andy Hough, APS Founder and Co-CEO; Ginny Carson, APMP Chair; Rick Harris, APMP CEO

Wednesday 16 October 2019:

The Association of Professional Sales (APS) and the Association of Proposal Management Professionals (APMP) are pleased to announce a new alliance to broaden their members’ access to a wide range of sales-related skills and professional knowledge.

The partnership offers an important bridge between sales and bid management, crucial to closing a deal in business-to-business and business-to-government transactions.

APMP, with international headquarters in the US, and more than 9,200 members in 74 countries, is the global authority for professionals dedicated to the process of winning business through proposals, bids, tenders, and presentations.

The APS, with its international headquarters in the UK, offers a network of skilled sales professionals, qualifications and professional development. Together, the two organisations offer a wide range of important selling skills, contacts, knowledge and career planning.

Andy Hough, Founder and Co-CEO of the APS said: “The opportunity to be working with APMP is great news for sales professionals who belong to the APS.

“We want to be the umbrella organisation for the overall sales profession and work with expert organisations like the APMP to draw on their knowledge and network to serve specialist areas of sales.

“An analogy might be with the Oneworld Alliance of international airline companies whose partnership provides a seamless, reliable service to passengers. In this case, our association is giving professional salespeople the network to be the best across a broad range of sales-related professions.

“As we grow our membership, we also grow the memberships organisations that work with us adding more value to our individual members while giving them access to a network of specialist organisations to help them win deals, develop their careers, and build on their skills and knowledge.”

Rick Harris, Chief Executive Officer of APMP commented: “This is the first time in years that APMP has partnered with another Association. It makes sense due to APMP’s commitment to fully engage adjacent roles and is one of the top four objectives of our Strategic Plan.

“The partnership also underscored the need for sales and business development professionals to be fully integrated into the work-winning process.”

Ginny Carson, Chair of APMP, said: “In any organisation, a close connection between the sales, and bid and proposal management functions can be the foundation to achieve better win rates, develop more successful strategies and reach clearer and more informed decisions along the sales pipeline.

“We want our work with the APS to successfully equip members from both associations and help them build a strong bridge between their sales and bid management functions that will lead to more wins.”

About APMP
APMP is a 30-year-old not-for-profit organisation based in the US. It currently has more than 9,200 members serving the bid, proposal, capture, business development and sales communities.

APMP has 29 chapters globally, with headquarters in Washington, DC. Approximately 4,800 APMP members are in the US, 2,200 in the UK, with the remaining members in different countries around the world.

For more information on the Association of Proposal Management Professionals (APMP) visit or contact Tony Round, Business Development Director, APMP on +44 (0)7415 769418 or at

About the APS
The Association of Professional Sales is the leading authority for salespeople in the UK, building standards, trust, and education. The association is engaged with MPs to promote ethical, professional selling across UK businesses and has worked with the government, business leaders, and academics to establish sales apprenticeships up to degree and master’s level.

The APS is also campaigning for chartered status to give skilled, ethical salespeople the same recognition as other professions like accountants, architects, and engineers.

The APS has its headquarters in the UK with international hubs in Singapore for the Asia Pacific region and Senegal for Africa.