Seller beware – a senior buyer explains how to seal the deal

Friday, July 27, 2018: When it comes to selling, important qualities make all the difference but, as veteran buyer James Wakeford explains, collaboration, honesty, integrity, authenticity and personality are just the start. If you sell for a living, you’ll want to read this. James Wakeford has spent 20 years in the buying business, in both […]

The APS forges partnership with global experts in digital selling

July 20, 2018 The Association of Professional Sales (APS) is pleased to announce a new partnership with international experts in digital selling. The Global Association of Inside Sales Professionals (AA-ISP) will help APS members build expertise and skills in this fast-growing area of sales which is crucial for modern business development. Inside Sales is focused on […]

Your reputation is key to future sales – don’t leave it to the rear view mirror

Friday, July 20, 2018 A salesperson’s reputation for being great to do business with is generally something customers glimpse in a rear view mirror. It’s the impression they have of you, after the transaction has taken place. But Andrew Hough, the CEO of the Association of Professional Sales (APS), offers a solution to give customers […]

A-Z of top companies join APS sales revolution

Monday, July 9, 2018 Our campaign to revolutionise the sales industry is gathering pace with a broad range of first-class companies joining the Association of Professional Sales (APS). Thanks to a series of well-supported initiatives and an impressive network of sales leaders, we are helping to develop a skilled, diverse, and ethical sales force that […]

Growing list of APS supporters across the sales industry

Monday, July 9, 2018 See below for a list of companies represented across the membership of the Association of Professional Sales (APS). Some of our members may be relatively new to sales, looking to develop their careers, skills and sales education with the APS. Others who work at the companies listed below are well-established senior, […]

The APS supports Pride in campaign for sales diversity

Tuesday, July 3, 2018 The Association of Professional Sales (APS) is pleased to support the Pride movement as we campaign for a diverse sales force building standards, trust and education across the sales industry. The APS believes that sales as a vocation should be open to all, allowing us to celebrate who we are and […]

How to sell successfully to senior executives

Monday, June 25, 2018: Phil Jones, the managing director of Brother UK has never forgotten his roots. He built his career in selling – “I earned my  spurs on the streets of London” – but now, as the boss, people are selling to him which makes him perfectly placed to say what works and more often, […]

MPs and sales leaders discuss next steps to develop profession

Monday, June 11, 2018: There has been more important progress in developing the future of the UK’s sales industry at the second meeting of the All Party Parliamentary Group (APPG) on Sales. The cross-party group of MPs was joined by members of the Association of Professional Sales (APS) to set out the group’s objectives. The parliamentary […]

APS conference focuses on Sales Enablement

Thursday, June 7, 2018: Sales enablement and development are assuming an ever more central role in the smooth running of most sales organisations. In response, the Association of Professional Sales (APS) has brought together a new professional community to seek out best practice on this vital business function. But what is sales enablement? The speakers […]

APS conference: vulnerability and strength in leadership

Thursday 7 June 2018: A single buzzword emerged from the Association of Professional Sales’s conference on leadership today, and the word was vulnerability. In an inspiring event, the importance of admitting ignorance or failure and learning from one’s mistakes cropped up repeatedly as the hallmarks of an effective manager. Valerie Risk and Rishi Rout of […]

Time is your enemy: put the customer first and plan to win

May 25, 2018 “Plans are of little importance, but planning is essential” – Winston Churchill It sounds obvious, but too few sales leaders make the time to reflect, research and plan. In sales, it’s not enough to say work smart, not hard; you need to do both, but slogging away without a focused, rational approach won’t […]

In pictures: APS women in sales forum

May 16, 2018 The Association of Professional Sales (APS) women in sales forum – held last night in London – welcomed both women and men saying the aim was to be “inclusive without being exclusive.” Speakers included Julie Holmes, a 20-year sales and marketing veteran, and branding expert Jennifer Holloway who gave networking tips on […]

APS women in sales forum receives enthusiastic welcome

May 16, 2018 The first women in sales forum hosted by the Association of Professional Sales (APS) has received rave reviews. The buzz on social media and in the room afterwards applauded the “empowering event” which was praised for offering practical support and inspirational advice for women across the industry. The meeting last night in […]

Open to all – the APS steps up its diversity campaign

May 14, 2018 This week the Association of Professional Sales (APS) is hosting a special forum to support and encourage women in sales. The event tomorrow evening, staged by our inclusion and diversity working group, is part of our wider campaign for a broad-based sales force. Our research shows that organisations which reflect the diversity […]

In pictures: MPs meet sales leaders at Parliament

April 24, 2018 The Business Secretary Greg Clark MP has invited sales leaders to be involved in the government’s industrial and business strategy. Mr Clark was speaking at the first meeting of the All Party Parliamentary Group on Sales. MPs keen to see business success after Brexit joined the meeting and were addressed by Andrew […]

Business Secretary welcomes sales leaders to Westminster

April 24, 2018: Sales leaders from the Association of Professional Sales (APS) have been welcomed at Parliament by the Business Secretary who spoke passionately about the sales profession and invited them to contribute to the government’s strategy on the future of British business and industry. Greg Clark MP was speaking at the inaugural meeting of the […]

Sales leaders prepare to meet MPs at Westminster

April 20, 2018: Sales leaders and MPs are meeting at Westminster next week to herald the first cross-party group on sales. The All Party Parliamentary Group is being established by Stephen Kerr MP, a Fellow of the Association of Professional Sales (APS). Its first meeting will be held in Parliament on Tuesday, April 24. Post […]

Against the odds: how being a member of the APS helped me win

April 12, 2018: In a world of fierce, competitive selling, showing you are an accredited member of the Association of Professional Sales (APS) and a trusted, ethical salesperson can make all the difference – and even get the deal done. That is what happened to Andrew McIntyre an advanced member of the APS when he […]

New APS partnership in Asia

March 28, 2018: The Association of Professional Sales (APS) is pleased to announce it is working with a leading sales academy to deliver qualifications for sales professionals across the Asia Pacific region. Our new partnership with the Asia Pacific Sales and Marketing Academy (APAC SMA) follows this month’s launch of the APS in Singapore. The […]

From a fear of flying to wing walking – the sales revolution at Royal Mail

March 23, 2018: Search Google for Sales Transformation and in less than half a second you get 213 million results. Sales transformation could be one of the most over-used and least-understood phrases in business but for Royal Mail, transformation was not a luxury, it was business survival. At the start of 2006, Royal Mail’s 350-year […]

Congratulations to our MD on her new leadership role in sales

March 16, 2018 Our Group Managing Director, Denise Bryant, is moving on to a new role with the communications and technology firm Mitel, but we are delighted to say she is staying with the Association of Professional Sales (APS) in a senior capacity. Denise joined the APS as Managing Director with more than 30 years […]

The Association of Professional Sales launches in Asia

March 15, 2018: The Association of Professional Sales (APS) is pleased to announce that its new division is up and running in Asia. The Asia Pacific region is one of the most diverse and dynamic business regions in the world, and in recent years it has been the growth engine of the global economy. With […]

MPs to set up landmark group to promote sales industry

March 14, 2018: MPs are planning an important milestone for  the sales profession – the establishment of a new cross-party group to promote and advance the sales industry. The All Party Parliamentary Group on Sales is being established by Stephen Kerr MP, a Fellow of the Association of Professional Sales (APS). Its first meeting will […]

APS focuses on diversity strategy to mark International Women’s Day

March 8, 2018: To mark today’s International Women’s Day 2018, the Association of Professional Sales (APS) is pleased to announce details of a new initiative dedicated to women in sales, and the men who support them. As women around the world are encouraged to #Press for Progress, the APS is backing this international campaign with […]

Beware ‘arms race’ of handy tips that make sales look easy

March 6, 2018. Sales is crucial for any business and must not undervalue itself, writes Andrew Hough CEO of the Association of Professional Sales. I have just been talking to a sales leader who is becoming more involved with the Association of Professional Sales (APS). He was observing that sales seems to keep cheapening itself. […]

On historic day, APS announces Women in Sales Forum

February 6, 2018 To mark the centenary of women first winning the right to vote, the Association of Professional Sales is proud to launch a ground-breaking, Women In Sales Forum. The forum will meet monthly across the country to give women in sales, and men who care about supporting women in sales, the opportunity to […]

APS Insights: from sales plan to account plan

February 2, 2018 During our last APS Insight, we talked briefly about your sales plan. (If you missed the article, you can read it here.) APS members can listen to an expanded talk on that later this month, so if you want to polish your plan sign up! Today we want to explore more about converting your business […]

APS urges government to get apprenticeships on track

January 30, 2018: The Association of Professional Sales (APS) is urging the government to act quickly to approve more apprenticeships. The call from the APS follows the news that a new system to boost the number of apprentices is falling short. The government has set itself a target of three million new apprentices by 2020, […]

APS Insights: The New Year Sales Plan

January 29, 2018: We’re now well into the new year, so hopefully you have your annual target and you know which customers and prospects your company would like you to work with, or you have a geographic region to focus on. You have the systems and sales tools your company wants you to use to allow […]

Be a Founding Fellow of the APS

January 19, 2018: The Association of Professional Sales (APS) is looking ahead to a breakout year with a jump in membership and corporate supporters.  As we build on strong foundations, we are offering our early supporters the unique opportunity to be Founding Fellow of the APS. As our Association looks forward to the backing of many thousands of members, […]