World expert on selling becomes APS patron

Sales guru Neil Rackham, internationally renowned for his research into the science of effective selling, is joining the Association of Professional Sales as our patron. Professor Rackham has advised some of the largest companies in the United States. His book, SPIN Selling, is ranked number one in the Top 10 ‘How To Sell’ books of […]

APS joins forces with GatorLeads

GatorLeads is working with APS to promote best practice in lead generation and engagement. GatorLeads specialises in lead generation software. Its software advances and promotes excellence for those in sales, using tools such as IP lookup and cookie tracking. With GatorLeads, professional salespeople can find out who their leads are, what they are interested in and target them accordingly. Part […]