TomTom Telematics wins award for commitment to ethical selling

Andy Hough, Co-CEO of the Association of Professional Sales presents the Investor in Sales award to Beverley Wise, Director UK and Ireland for TomTom Telematics

Tuesday 4 June, 2019

TomTom Telematics has been awarded the prestigious Investor in Sales accolade by the Association of Professional Sales (APS) in recognition of its commitment to ethical sales standards.

More than 50 per cent of a company’s sales team are required to pass the APS professional registration assessment to gain the coveted award. TomTom’s pass rate, across their UK sales force, was 100 per cent and their sales team now appear on the APS professional register which is open to public scrutiny.

The award was presented to the fleet management and connected car solutions specialist at the commercial vehicle show at the National Exhibition Centre in Birmingham.

Receiving the award, Beverley Wise, Director UK and Ireland for TomTom Telematics, said: “TomTom Telematics prides itself on a commitment to best practice across all areas of the business and this is exemplified in our investment in on-going staff training and development.

“We are extremely proud of our excellent sales team who are dedicated to demonstrating the very highest standards of business ethics, integrity and service. This award recognises and reinforces these standards, which ensure our customers can put their trust in us to advise on the right solutions to meet their business needs.”

Andrew Hough, APS Co-CEO, who presented the award added: “Well done to the dedicated sales team at TomTom Telematics. Their enviable 100% past rate is a credit to their professional skill and knowledge. We look forward to working with TomTom over the coming years and applaud their leadership. We know that organisations which develop effective sales teams focused on ethics, standards and continuous professional development build strong customer relationships.

“Trust is at the heart of good business partnerships and the APS quality mark is an important differentiator to show customers that they are dealing with ethical salespeople.”

About APS Professional Registration
During the APS professional registration assessment, each candidate is asked 40 questions about ethical, selling dilemmas. The questions relate to the anti-bribery act and common work-based scenarios that a seller might have faced in the past or could do in their future sales career. The test assesses a candidate’s ability to do the right thing for their customers and act in a consistent and ethical manner.

The test questions were formulated in partnership with university academics and the founding sales leaders of the APS to ensure relevance and rigour. This is not a ‘tick-box’ compliance exercise; candidates need to score at least 65% to pass.

Click her to view the APS professional register: (

About the APS:
The Association of Professional Sales is the leading authority for salespeople, a not-for-profit organisation reinvesting in the sales profession to build standards, trust and education. The APS is engaged with MPs to promote ethical, professional selling across UK businesses and has worked with the government, business leaders and academics to establish sales apprenticeships up to degree and master’s level. We are also campaigning for chartered status to give skilled, ethical salespeople the same recognition as other professions like accountants, architects, and engineers.

Click here to see the benefits of joining the APS.

Click here to see what APS members say about the Association.

About TomTom Telematics:
TomTom Telematics, one of the world’s leading providers of telematics solutions, is dedicated to fleet management, vehicle telematics and connected car services. Its main software-as-a-service solution, known as Webfleet, is used by businesses of all sizes to improve vehicle performance, save fuel, support drivers and increase overall fleet efficiency. In addition, TomTom Telematics provides services for the insurance, rental and leasing industries, car importers and companies that address the needs of businesses as well as consumers.

TomTom Telematics has more than 50,000 customers worldwide and supports drivers in more than 60 countries, giving them the industry’s strongest local network and widest range of sector-specific third-party applications and integrations.

On 1 April 2019, TomTom Telematics became part of Bridgestone Europe NV/SA (“Bridgestone”), a subsidiary of Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone operates in 38 countries across the EMEA region, with some of Europe’s most advanced factories, world-beating technology and leading R&D investments.